Data Management Platform
The SaaS Data Management Platform (DMP)
What is a DMP ?
A Data Management Platform also called DMP is a solution centralizing, analysing and using prospect and customer-related data in big volumes and in real time.
Our DMP is a SaaS solution (set up in remote servers) to manage all the prospects and customers engaging with your brand, at an affordable price.
A marketing DMP allows you to transform your raw data into actionable marketing information
How does a DMP work ?
By setting up a DMP, you may pursue one or a number of ojectives at once: to increase your client insights, to customize your website visitor journey, to optimize your targeting and campaign performance in order to increase your return on investment…
A company usually defines its objectives before using the DMP to reach them, in the following 4 separate milestones :
1-To understand : Collect data from your website, your CRM, third-party provider…
2-To analyse : Define segments, user scoring, predictive modelling, KPI, dashboard…
3-To deliver : Communicate user segments and automate scenarios in real time, cross-channel
4-To activate : Trigger advertising campaigns (email, on-site, social, mobile…), increase your ROI.
A Data Management Platform makes your digital marketing strategy beat
From a predefined data dictionary, our solution will enable you to extract data from your CRM and from many other sources in order to improve your prospect and customer insights by creating profiles, segments and combinations.
Squadata’s Data Management Platform helps you deliver the right message to those groups, at the right time. Use case examples: Fight contract termination, reduce shopping basket churn, identify inactive users and wake them up…
Thanks to various DMP-driven marketing actions :
Cross-channel targeting, predictive customer segmentation, lookalike audience targeting, email or SMS retargeting, RTB display acquisition, first-party data monetization, CRM OnBoarding, …
A DMP also edited for Publishers
Squadata’s DMP can be used by site and database publishers to segment their audience. Segmented into multiple profiles (purchase intentions, socio-demo criteria, life moments, etc.), the data gains in value.
Publishers can sell or share it with business partners. It is then transmitted over time to third parties (DSP, Trading Desks, agencies, etc.) connected to the DMP.