Email Remarketing — Re-engage Your Customers

What does it involve?

Email Remarketing: Re-engage Your Customers

Email Remarketing aims to re-engage your customers — those already in your email opt-in database. Advertisers typically run email campaigns to their customer base to re-activate them.

These email campaigns are triggered by customer data: date of first purchase on the e-commerce site, products purchased…

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Our added value

"Customer Recognition" by Squadata

Squadata boosts conversions through Customer Recognition

A retention lever

Customers do not always log in when browsing the site. The Customer Recognition service identifies visitors who are already customers but not logged in.

Sending a personalised email about the newly viewed product increases conversion rates and repeat orders.

Squadata offers advertisers two options:

Delivering the browsing data directly to the advertiser to manage the follow-up email themselves
Sending the personalised email directly by Squadata, on behalf of the advertiser

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Retention

Reduce your churn rate

A customer browsing legal or unsubscribe pages without being logged in is almost never identified by the advertiser.

Squadata detects these at-risk customers and can immediately send the browsing data to the advertiser. The advertiser can then trigger an immediate retention quality call to save the subscriber.

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