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Email Retargeting — Re-engage Your Anonymous Website Visitors

Turn your abandoners into customers with our email retargeting solution

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How does it work?

Turn your abandoners into customers

90% of visitors research before buying or subscribing to a new service.

Run an Email Retargeting campaign to re-engage your prospects and:

  • Boost your brand awareness
  • Guide your prospects through your categories and products
  • Convert your abandoned carts
Talk to an expert now!
Email retargeting diagram
Scenarios

Follow-up scenarios are defined with you

Based on visitor engagement on your site

Homepage Re-engagement

Category Re-engagement

Product Re-engagement

Cart Re-engagement

Price Alert

Restock Alert

Event Boost

Click & Collect

At the heart of your strategy

Email retargeting at the heart of your acquisition strategy

Squadata allows advertisers to personalise their campaigns by controlling marketing pressure and adapting message content based on visitor behaviour.

This solution will optimise your conversion funnels and multiply your ROI by 10×, combating churn, cart abandonment, form abandonment and any visit without conversion.

Quick setup

A single tag is all it takes

Real-time tracking

Of your campaign performance

Dedicated Traffic Manager

From day one

A/B Test

Continuous optimisation

Case Studies

Discover our case studies

Ski Planet

Ski Planet

How did Ski Planet achieve +57% revenue growth and reduce booking abandonment with Email Retargeting?

View case study
Voyage Privé

Voyage Privé

How did Voyage Privé increase its open rate by +20% and boost ROI with email retargeting?

View case study
FAQ

FAQ — Email Retargeting

Email retargeting re-engages non-logged visitors who are unknown to the site owner. It is a high-ROI acquisition channel since users are contacted by email based on their actual browsing. Squadata specialises in email, SMS, postal and telephone channels.
The reach rate is the proportion of visitors for whom Squadata holds a valid opt-in from its publisher partners, enabling email retargeting. To find out your reach rate, we recommend the free "Squadata Audience Rating" audit.
To measure the reach between your visitors and Squadata's database, we recommend the free "Squadata Audience Rating" audit. Results are delivered 10 days after activation with your visitor KPIs, high-ROI scenarios to implement, and Squadata features to activate.
There are two fully secure, GDPR-friendly methods: uploading a suppression list of your customers hashed in MD5 or SHA-256, or via your data layer (customer = 1, prospect = 0). Your dedicated Traffic Manager will advise the best approach for your strategy.
A dynamic kit is an email template that adapts to each visitor's behaviour and your product feed. It can display the most popular products in the visited category, recently viewed products, or the abandoned cart — powered by tag-to-catalogue matching.
Squadata's partner publishers automatically forward the unsubscriptions they collect. Squadata also provides 2 separate unsubscribe links in retargeting emails: one to unsubscribe from Squadata emails, and one to unsubscribe from the partner publisher's list.