FAQ — All Your Data Marketing Questions Answered

Email retargeting is the re-engagement of non-logged-in visitors who are unknown to the website owner (the advertiser). It is a high-ROI acquisition channel: internet users are re-contacted by email based on their browsing behaviour. Squadata specialises in email, SMS, postal and phone channels.

The reach rate corresponds to the number of visitors for whom Squadata holds, via its partner publisher databases, an opt-in authorising their retargeting by email. To find out yours, we recommend the free "Squadata Audience Rating" audit.

Benefit from the free "Squadata Audience Rating" audit. Results are presented 10 days after activation, including your visitor KPIs, the high-ROI scenarios to implement, and the Squadata features to activate.

There are two fully secure, GDPR-friendly methods: uploading a suppression list containing your customers encoded in MD5 or SHA-256, or using your datalayer (customer = 1, prospect = 0). Your dedicated Traffic Manager will advise the best approach.

A dynamic kit is an email template that adapts to the visitor's browsing session and your product feed. It can display the most popular products in the visited category, the products viewed, or the abandoned cart, through matching between the tag and the catalogue feed.

Partner publishers automatically forward their unsubscribes to Squadata. Each email contains 2 separate links: one to unsubscribe from Squadata emails, and one to unsubscribe from the partner database where the user originally registered.

SMS Retargeting involves re-engaging anonymous website visitors via text message. The mechanism is identical to email retargeting: a tag identifies the visitor, who is then followed up by SMS (~95% open rate) based on their browsing behaviour.

The identification mechanism is the same. The difference is the channel: SMS offers a very high open rate (~95%) but limited message space, while email allows more visual personalisation. Both channels are complementary in a multichannel strategy.

Yes. Squadata works exclusively with opt-in publisher databases whose users have consented to being contacted by SMS. Every SMS includes an unsubscribe link compliant with legal requirements and CNIL guidelines.

Email reactivation involves identifying inactive subscribers in an existing database (those who have not opened your emails for a certain period) and running specific campaigns to re-engage them and generate additional revenue.

An inactive contact represents untapped potential value. Squadata identifies contacts with high reactivation potential and adapts the content and frequency of follow-ups to maximise re-engagement chances before any deletion.

Inactive contacts weigh negatively on your engagement rates, which can lead to spam classification. By cleaning out unrecoverable inactives and reactivating the others, you improve your open and click rates — and therefore your sender reputation.

An automated platform enabling the buying and selling of advertising inventory in real time (RTB). It allows near-complete automation of advertising campaigns.

A volume of data so large that traditional tools cannot process it. New technologies enable the collection, centralisation, processing and delivery of this large volume of data in real time.

A piece of information placed by a website's server on a user's hard drive. Cookies collect browsing data and enable statistical information to be stored.

Enables the digitalisation of an offline CRM. Offline data is processed to reach customers and prospects online via digital platforms (Trading Desk, DSP…), to serve the right ad in the right place at the right time.

A platform that centralises, processes and delivers a large volume of visitor/prospect/customer data interacting with a brand. Also known as a Customer Data Platform (CDP).

Cryptographic hashing algorithms for anonymising data (emails, phone numbers). SHA-256 (64 hex characters) is CNIL/GDPR compliant and more secure than MD5 (32 hex characters). Used for suppression lists and CRM OnBoarding.

A real-time auction system for buying advertising impressions at the precise moment a user loads a page. Each impression is auctioned off in milliseconds.

A lever for monetising an advertising asset (website, database…) by making its audiences or inventory available for third-party campaigns, in exchange for monthly revenue.