SMS Retargeting

What is it?

Mobile — essential in the purchase journey

SMS retargeting is a marketing solution that sends a text message to a prospect unknown to your customer database following their visit to your website.

"The evidence is clear: mobile is now essential in the French consumer purchase journey." — Proximis, February 2021.

98%

SMS open rate

3 min

Average time to open

Inform about limited product availability
Complete a booking
Offer appointment scheduling
Re-engage abandoned carts
Invite to visit a store for a special event
Improve your conversion rate
Support your trade marketing strategy
Complete a form

Differences

SMS Retargeting vs SMS Remarketing

SMS Retargeting personally targets consumers who interrupted their purchase, using behavioural data collected during their browsing session.

Target: Anonymous visitors to your site

SMS Remarketing

SMS Remarketing targets your customers (logged in or not) using your SMS opt-in data and opt-in enrichment.

Target: Existing known customers

Setup

Squadata: ready in 48 hours!

1

JavaScript Tag installation

On your website

2

Writing the message

160 characters, validated by our team

3

Campaign ready!

Done! 48h flat

Talk to an expert now!

FAQ

FAQ — SMS Retargeting

Yes. Squadata identifies and geolocates your visitor. The mobile user is directed to the nearest restaurant or store to their location via the SMS.

Yes, you can test 2 different messages and keep the best-performing one as your ongoing campaign. You can also test different sending delays.

Yes. You can choose to send the first follow-up by SMS and the next two by Email. It depends on your products or services. The Squadata team is here to guide you and test the channels.

Between 9am and 8pm Monday to Friday, and between 10am and 6pm on Saturdays. No messages are sent on Sundays and public holidays, in line with regulations.

The open rate averages 95% across all industries. The mobile user already knows your brand as they have already visited your site.

Squadata currently manages SMS databases for France only.

SMS Retargeting — Re-engage Your Visitors by Text Message