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Tag Managers (TMS) & Master Tags

A few minutes is all it takes to integrate the Squadata retargeting tag on your site

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Squadata retargeting centralised with your other tags

To make setting up a retargeting campaign easier and faster, our technologies are integrated into the leading tag managers (TMS) and into the Master Tags of our partner platforms and agencies.

  • Simple setup, minimal technical involvement required
  • Launch your campaign up to 3× faster
  • Centralised management alongside all your other partners
  • No modifications to your source code required

Fast deployment

A few clicks in your TMS

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Zero code

No changes to your site

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Pre-integrated

Squadata available in major TMS

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Documentation

Integration guides available

Integrate the Squadata tag via your tag manager

Tag managers (TMS) allow you to add and manage third-party scripts without modifying your site's source code.

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Google Tag Manager

The most widely used TMS on the market. Set up the Squadata tag as easily as a Google Analytics script. Squadata is available as a pre-configured tag in the GTM template library.

✅ Squadata retargeting integrated
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Eulerian

A data expert focused on the customer journey and performance. The Squadata integration in Eulerian makes setup simple and painless, as a complement to their attribution solutions.

✅ Squadata retargeting integrated
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TagCommander

A solution from Commanders Act for data management. Integrates the Squadata tag in a few clicks, alongside their data management offering.

✅ Squadata retargeting integrated

Squadata retargeting powered by Master Tags

Similar to TMS in how they work, Master Tags are offered by affiliate platforms and certain agencies. If you work with one of our partners, contact your dedicated account manager to launch your first campaign.

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Affiliate platforms

Our affiliate partners integrate the Squadata tag into their Master Tags for a streamlined setup.

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Digital agencies

Squadata's partner agencies can deploy our solutions directly within their technical environment.

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Ad networks

Some ad networks natively integrate Squadata retargeting into their technology stack.

Working with one of our partners? Contact your dedicated account manager or write to us directly.

Contact an expert

Integrate the Squadata tag in a few steps

Don't have a TMS? Direct integration is still simple and fast.

1

Tag delivery

Your dedicated Traffic Manager provides you with the custom Squadata tag.

2

Site integration

The tag is added to the <head> of your site or via your CMS.

3

Technical validation

Squadata validates that data is being collected correctly before launch.

4

Campaign launch

Your retargeting campaign is up and running in under 48 hours.