Private Policy





About us

Welcome to Squadata, the website published by Digital Squad.

Digital Squad’s solutions and services aim at addressing you personalised advertising and commercial messages more relevant to your areas of interest based on your navigation on our partners’ websites by controlling the frequency of these messages and respecting your privacy.

This policy will tell you more about the origin of the browsing information we collect when you consent to use our services and how we process it, as well as about your rights. We know you need to trust us and want a positive experience of our services. This policy is also important for us to show our commitment to personal data processing transparency and security.

Applicable regulation

We consider personal data protection as an essential principle and guarantee that personal data processing by Digital Squad, its partners and customers respects the applicable regulations on data protection ACT N°78-17 OF 6 JANUARY 1978 ON INFORMATION TECHNOLOGY, DATA FILES AND CIVIL LIBERTIES and recommendations from the CNIL, the french Data Protection Authority.

We ensure readiness with the EU GENERAL DATA PROTECTION REGULATION 2016/679 of 26 April 2017 (GDPR) when it comes into force on 25 MAY 2018 by

– Appointing a Data Protection Officer within our Information Security Organization
– Implementing and following up on measures protecting data subject’s access rights and data.

Data collection

The data we collect through our partners are:

user’s browsing activity and actions
personal data issued from publisher or client databases
The data we collect is hashed and encrypted to prevent user identification.

Use of data

Digital Squad, its partners and clients may use these data with your consent

to undertake research and analysis
to send you relevant advertising and marketing communications
to improve customer relationship
to clean, validate and enhance marketing databases

Cookies, web beacons and other similar technologies

We collect data using cookies and other similar technologies.

As described in our Cookie Policy, we use cookies and other similar technologies (like web beacons, pixels, tags) to assign you an anonymous navigation identifier.

You can manage your cookies through your browser settings or other tools. You can reject our use of advertising cookies and similar technologies on the partners’ websites at the following page.

Your rights

In accordance with applicable regulations, you have access, rectification, erasure, restriction of processing, object and portability rights concerning your personal data. You have the right to lodge a complaint with a supervisory authority like CNIL in France.

If you don’t want Digital Squad to send you offers by email based on the visits of our partner sites, and where you have expressed a real interest:

– You can follow the unsubscribe link in each email

– You can manage your preferences or unsubscribe on this page.

– You can also withdraw the initial authorization you gave to a list owner so that you no longer get emails from a third party. The name of the list owner is displayed in the follow-up offers we send you.

If you don’t want Digital Squad to send you offers by Web push notifications you can disable this service via your browser preferences:

– In Mozilla Firefox, go to Preferences > Content > Notifications > Choose
– In Chrome, open a new tab and type chrome://settings/content. Validate and click on “Notifications”

You can also get in touch with any question by writing to :
Digital Squad, Data Protection Officer
5, impasse Morel, 69003 Lyon

or by sending an email to

Data storage and security

Digital Squad has implemented security measures that are consistent with industry standards like encryption, anonymization, pseudonymization and limitation.

The browsing data we gather is stored for a maximum period of 13 months from the date it is gathered. This means our cookies expire 13 months after their last update. We keep a hashed version of your email address or your email address for a maximum period of 13 months unless you disable our Follow-up service. In this case, we keep a hashed version of your email address or your email address for 13 months so as to send you no further emails during this time.

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